Sweetie-Co

Sweetie-Co was created from my own experience as a first-time mum navigating formula feeding with little guidance, I quickly found myself overwhelmed. One of my very frequent issues was second guessing how many scoops I had packed in my formula dispenser while out, often due to distractions and exhaustion, which led to tipping formula out and starting again just to ensure the correct feeding ratio. It was a common frustration, yet there was no formula dispenser on the market with measurement markings to solve it. Recognizing this gap, my mission was to fix this forgotten essential product and turn it into a hero staple piece that you can't live without when formula feeding. Therefore I created a simple but impactful solution, the FIRST formula dispenser with built-in measuring lines. Designed for real-life parenting, it removes guesswork, reduces waste, and allows any caregiver to confidently prepare accurate feeds, making everyday life easier for modern families. During this time, I was also navigating life with two young children just 17 months apart, developing the product while raising my first baby and preparing for another. While it was a challenging period, it also became the ultimate real-life test. Once the product was ready, I was able to use it daily with my second born, and it truly proved to be a game changer simplifying feeding, reducing stress, and bringing confidence to every bottle.